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About Us

Hi, my name is Greta.

Although I truly believe that this Website should not at all be about me, I guess it is just appropriate that I tell you a little bit about myself. 

It is actually just me not so much 'Us' currently but I do have an amazing support team around me including a wonderful graphic designer and photographers 😊

Just like many of you busy women I can be identified in many forms...I am a Mommy of two little girls, a Wife, a Chef, a Cleaner, a Business owner, Taxi Driver, Event Organiser for the family, Charity, Bank, Bookkeeper, Gardener, Santa, the Tooth Fairy, Easter Bunny & the rest all in one. 😊

I know what it feels like when you simply DO NOT have enough time. 

It used to bother me that I could never get to the end of my lists (I had more than one!) and I always felt like maybe there is something wrong with me. Surely I should manage to get everything done right?

...Oh and when I complete one task another two appears out of nowhere!!

...until one day I realised that it is ok. It is ok not have enough time as long as I can prioritise my tasks and find a way to get everything out of my head... (this is where the to do lists in the planner became so important)

I have always been a stationery lover and when it came to girly, sparkly, pink, colourful etc I could never stop myself from adding to my collection! Then about 10 almost 15 (gosh) years gone by and I think I become wiser (or so I like to think) and practicality became just as important. 

I always loved my diaries but never really found one that was girly and still classy enough with all the features I needed but without becoming overwhelmingly complicated to use. 

So in December 2018 one day looking for diaries once again for the new year and just not finding one I really loved, I decided to create The Classy Planner. (When else would I have this amazing idea if not when I am 8 months pregnant with our second child?! 🙈😀)

You and your opinion and feedback means the world to me and I am so happy to have received such a positive response so far.

Please feel free to get in touch with any questions or recommendations on what else you would like to see in the collection, what colours and what additional features you would love to see in the planners... 💕

Thank you for reading this far!  😊





Company and mailing address:

Essential Choice Ltd, International House, 24 Holborn Viaduct, London, England, EC1A 2BN